How do I know which treatment to choose?
We can assist with that! Start by scrolling down and reading through our smoothing services we offer. Once you fill out the digital consultation, a guest experience expert will assist you in finalizing your selections.
Why Brazilian Blowout?
Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
How long do I have to wait to shampoo my hair?
Great question! Our treatments have no wait time for shampooing, exercising, and putting hair in a ponytail or clip.
How long will the process take?
That is completely dependent on the service you receive. A Blowout treatment will take a few additional minutes extra to your blow-dry. Full and Express treatments take on average 45-120 minutes.
How long will it last?
Our smoothing treatments range in how long the benefits last. Depending on which service you receive, your smoothing treatment will last anywhere between one shampoo and 4-16 weeks,
How often will I have to come in?
To maintain the maximum smoothing benefits, you'll need to come in to receive another treatment every 4-16 weeks depending on which service you receive.
Why does Formaldehyde matter?
When keratin treatments using these methylene glycol/formalin are heated, formaldehyde gas is released. Airborne exposure to formaldehyde vapor is regulated by OSHA in the USA.
However, products containing or releasing formaldehyde can be safely used when following recommended procedures and instructions. The key is to know the numbers; specifically whether or not formaldehyde is present in any form in a product and how much gas is generated when using the product.
Any brand that uses less product, less heat and less passes of the flat iron is going to release the least amount of gas; and in many cases it is low that it cannot be measured.
Several Government agencies in the United States, Canada and other countries have established maximum exposure levels for formaldehyde gas in the workplace. The agency in the USA with workplace regulatory authority is the Occupational Safety and Health Administration (OSHA). The OSHA levels are as follows:
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.5ppm over 8 hours = Action level - requires increased industrial hygiene monitoring and initiation of employees medical surveillance and training programs
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.75 ppm over 8 hours = PEL (Permissible Exposure Level) - maximum exposure over an 8 hour period
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2.00 ppm over 15 minutes = STEL (Short Term Exposure Limit) - maximum exposure allowed during a 15-minute period
Full Keratin Smoothing Treatments
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Totally frizz-free hair that is shiny and effortlessly manageable with plenty of body and bounce. There will still be the option to wear hair curly/wavy (depending on the hair type) and the freedom to blow dry hair smooth and straight in a fraction of the time invested prior to receiving the treatment.
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Follow up maintenance appointments every 10-12 weeks
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$266 starting at for the average guest*
*Guests with longer/thicker hair may be subject to an additional cost.
Express Keratin Smoothing Treatment
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Whether you're looking for a quick frizz-fix for vacation, a special occasion or, simply short on time, Brazilian Blowout EXPRESS is specially formulated to deliver 4 weeks of smooth, frizz-free no hassle hair in 60 minutes or less.
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BBX is also the perfect solution if you just want to try a smoothing service without a large time or financial commitment.
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Follow up maintenance appointments every 4 weeks
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$96 starting at for the average guest*
*Guests with longer/thicker hair may be subject to an additional cost.
Blowout Treatment
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Premium Blowout service that gives you smoothing benefits until your next shampoo
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Improves shine, condition, and manageability
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Eliminates frizz and repels humidity
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$53-89 for the average guest*
*Guests with longer/thicker hair may be subject to an additional cost.
